King of Good Times

Kingfisher has a style, though its offering and pricing are similar to that of Jet Air. Branding sets Kingfisher apart. It does provides an apparent feel good factor through its simple yet effective consistent branding techniques.

Ironically Jet is careless about its branding. For example, in the lunch pack I was surprised to see a Kingfisher slip! When I pointed this out to the air hostess, she took it away, and said "now atleast you know we serve the same food!"

On my way back, flying JetAir, they canceled serving tea/coffee on pretext of turbulence. When I told the waiter that Kingfisher had served me coffee on much more worse weather. He was aggressive at first, but soon enough by slip of his tongue he said that Kingfisher hostess are paid better and so they serve better.

Don't Let a Shirless Man Sell You a Suit

Here is another branding gotcha, guess what the shirtless Bollywood actor Salman Khan, is now the brand ambassador of a suiting. Though the brand recall was dim, I thinks its Mayur. We were flying with Kingfisher when I noticed this ad in a inflight mag, and when my fellow passenger asked me what was so funny, I showed him the ad. He too burst into a gafoo and couldn't stopped laughing. The hostess was curious too, and she too shared a laugh when she go it : "Shirtless man selling suit" joke.

The saving grace was that while landing I quizzed my co-passenger what's the name of the suiting Salman was selling? He could not recall it.

So this advert, joins the classic Khan Branding Gotchas; Hritik, Shahruk and Saif Khans selling laptops. Sachin, the school dropout, teaching CIOs' how to calculate the TCO of a Cannon enterprise print station.