Kingfisher has a style, though its offering and pricing are similar to that of Jet Air. Branding sets Kingfisher apart. It does provides an apparent feel good factor through its simple yet effective consistent branding techniques.
Ironically Jet is careless about its branding. For example, in the lunch pack I was surprised to see a Kingfisher slip! When I pointed this out to the air hostess, she took it away, and said "now atleast you know we serve the same food!"
On my way back, flying JetAir, they canceled serving tea/coffee on pretext of turbulence. When I told the waiter that Kingfisher had served me coffee on much more worse weather. He was aggressive at first, but soon enough by slip of his tongue he said that Kingfisher hostess are paid better and so they serve better.
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