Squidoo is a social networking (read blog) site focused on selling by references.
They call their blogs lens. They have widgets that help you refer customers to website and you get a cut, :) simple? not quite so, selling is an art of presenting content in an non intrusive manner.
Read Megan Casey's e-book at:
http://www.squidoo.com/pages/freetrafficebook.pdf
What they say in a nutshell is that they have optimized their blogroll for e-bay sellers. An e-bay seller cross links Squidoo lens (blog), flickr or picasa (pictures) and UTube (video) to maximize their traffic and therefore sales.
I really like their approach.
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