The Brand Equity brand survey places ThumsUp at few notch higher than its parent coke! Thats something great for a home grown brand.
A few years back when coke bought the ThumsUp brand, I thought that they will kill my teenage favorite cola brand.
Fortunately the good sense prevailed and TumsUp is live and kicking (its parent?)
Anyways, this is one example where the celebrity endorser has added value to its image.
See! I am not always against star power :)
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